Alexa website statistical information in network marketing eight of the application
Article by Royalbasewatch
We are more worried about the website statistics information on Alexa role of network marketing, network marketing research and application from the Angle, can will site Alexa classified information resources eight aspects: study their site traffic variations, competitor analysis, industry analysis, user behavior analysis of network advertising media, the analysis, etc, but also as a search engine optimization tools, website diagnostic tool, and improved website influential method.
? ? front content respectively introduces website ranking system and Alexa toolbar background material, and detailed introduction Alexa web site may provide statistical information, now, we are more concerned about, the network marketing research and application perspective, the information provided by Alexa website exactly how much value? Standing in the network marketing research and application perspective, I will site Alexa classified information resources eight aspects: study their site traffic variations, competitor analysis, industry analysis, user behavior analysis of network advertising media, the analysis, etc, but also as a search engine optimization tools, website diagnostic tool, and improved website influential method.? ? (1) study their site traffic changes
? ? your traffic index can usually through a web site traffic statistical analysis software or third-party statistical service won, but only understand these statistical information or not enough, if the site visit by Alexa rankings, not only can know web traffic and can also learn about the site’s ranking condition, from a comparatively long period for the change rule of research site traffic is very valuable. Statistical information in detail from Alexa at any time can see include recent 3 months, and 1 week and, because of the day of the day rankings due to time and observation point ranked the reason, in fact, does not make much sense, more valuable information, including a recent week ranked the average traffic and three month average traffic rankings. According to the website traffic statistical gain the absolute index, and the relative index website ranking Alexa combined by establishing website rankings, with traffic (generally refers to the number of users) independent the corresponding relationship between, you can find that exists between the rule. If the site doesn’t own flux statistic system, or check the original records too trival, so use Alexa rankings statistical information site is more necessary. Need to pay attention to is, because the Alexa site traffic ranking information is continually changing, therefore, it is necessary to do regularly every week or record (such as the one day a month record 1 times).
? ? in addition, provide a number of page views Alexa changes and to understand the statistical curves of user website content and services attractive important reference value is the most visited pages, and the percentage of those columns will help understand are more customers.
? ? (2) competitors site traffic contrast analysis
? ? Alexa site traffic ranking as the online tools, competitors than study their site traffic change is more convenient and more valuable because their traffic can be obtained by statistical software, and to understand the actual traffic other web site is a difficult thing to use Alexa relative traffic comparison, can easily track competitor site traffic changes for competition condition analysis, brought great convenience. Detailed information on traffic statistical graphic Alexa below, also specially set up a relatively box can be very handy will own site traffic statistical graph compares with rivals, it could also to many competitors web site a comparative study.
? ? (3) industry research analysis
? ? and competitive analysis, can use similar Alexa traffic rankings as a industry analysis of online research tools, through the establishment of independent and Alexa rankings visited estimate of the number of users, and can be easily relationship to an industry, a field, or to some purpose built a group of sample site traffic was analyzed. Establish Alexa rankings and visited the site actual number of users, and time, can according to their own understanding relationship of some of the different levels of actual independent website ranking to estimate the number of visitors. When we get more actual traffic information website after website ranking data, combined with, can be in a certain range website ranking and establish the relationship between visited estimated. Of course the relationship was also just over a certain time period, as has reference value to the rising number of Internet users, the absolute traffic will whole website, thus increasing the same website ranking in different periods represent the number of visitors may not be the same. So the estimate relations have certain effectiveness, a study in the short term can build this relationship, when every longer, if still need Alexa rankings and independent number of users, traffic, need the corresponding relationship between the data based on current master estimate again.
? ? I in 2004 2-5 months to engage in the large enterprise network marketing situation when research report (Alexa adopt the number of users with independent ranked visited estimate of the relationship, accordingly, the report concluded that the survey 117 large-scale consumer enterprise website, more than 50% of the enterprise’s websites every traffic less than 50 people conclusion.
? ? (4) user behavior analysis
? ? Alexa some of the index statistic information in a certain extent reflects users browse web browsing behavior, like the page number, the most visited pages, related website links, from these related users browse the behavior of information, not only can analyze of their website, but also to the status, or competitors web site for an industry, a domain analysis. As with traffic index, if no Alexa data, to get other web browsing website several indicators are impossible to users by Alexa, the analysis of the behavior, can be extended to competitors and the whole industry, is not just for their site users analysis.
? ? (5) network advertising media choices analysis
The ? ? use Alexa visitor to provide the main page information can be on the target site visit different columns
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